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Lester Brown's new book calls for
action today: "Ecological and economic deficits are now shaping not only our future, but our present.  The future is here."  Buy online at EarthPolicy.org


My friend Lester Brown's action plan for a sustainable planet.  Buy Plan B 4.0 online here at Lester's website.


Visit our off grid solar systems website and see what we do for our own rankings.


Ron's Links and Old Blog 2005 and Prior
Links from this page to other websites do not represent an endorsement, caveat emptor.
Any information about fishing is totally accurate and true. The big one really did get away.

September 26, 2005

Attention choco-haulics.  Check out my pal Holly Schott's web in Atlanta, www.schottchocolateimages.com where Holly and crew creates custom printed images on top quality chocolate shapes of all sizes.  I would give you one of my chocolate business cards with my picture on it, but I ate them all.

August 11, 2005

I are one:


Ron Castle is SEO certified
by Search Engine Workshops.

Learn more about
Search Engine Optimization Certification

August 4, 2005

An attractive gal in the real estate business in Florida, Pauline Flores, contacted me today about a link exchange.  She has added a link to my web from her site, which is the right way to start.  Her web information is Palm Coast Real Estate  and the description she asked me to use is Real Estate In Palm Coast, but, she did not say Florida, which she should.  There are 1,500,000 competitors on Google for palm coast real estate not in quotes.  Could she make the first page on Google for that phrase?  I took a quick look.  The answer is maybe.  A quick point here, if you are working on a link campaign, is that you should use search phrase research to establish your link anchor text and link to an appropriate page with supporting content.  If your goal is to build page rank, then it should link to the home page.  If you goal is to convert clicks to inquiries and sales, it should be a page targeted to the link anchor text.  Look at this, the top 10 search phrases to palm coast.  The predict is the average number of daily searches.
 

Keyword

Count 

Predict 

palm coast florida

174

184

palm coast homes

165

174

palm coast real estate

152

161

new homes palm coast

93 

98 

palm coast realtor

92 

97 

palm coast home builders

92 

97 

palm coast realestate

76 

80 

palm coast florida hotels

73 

77 

palm coast

57 

60 

homes for sale in palm coast

56 

59 

Now, look at this:

Keyword

KEI Analysis

Count

24Hrs 

Competing 

"shopping in palm coast florida"

256.000

16

6

1

"Palm Coast Florida Communities"

121.000

11

4

0

"FORCLOSURES  FOR SALE PALM COAST FLORIDA"

49.000

7

3

0

"Palm Coast Fl New Home Sales"

36.000

6

2

0

"palm coast florida homebuilders"

36.000

6

2

0

"New Home Buliders in Palm Coast"

25.000

5

2

0

"Sanctuary Subdivision Palm Coast"

25.000

5

2

0

"Palm Coast Fl. New Home sales"

25.000

5

2

0

"palm coast real estate for sale, island estates"

16.000

4

1

0

"palm coast realtor"

11.921

92

34

710

"new homes palm coast"

11.594

93

34

746

"palm coast home builders"

8.646

92

34

979

"yacht harbor village palm coast"

6.682

21

8

66

"palm coast homes"

3.649

165

61

7460

"palm coast homebuilder"

2.778

5

2

9

"palm coast real estate"

2.550

152

56

9060

"Palm Coast condominiums"

2.207

8

3

29

"palm coast realestate"

2.196

76

28

2630

"Land For Sale In Palm Coast"

0.891

7

3

55

"real estate palm coast"

0.786

56

21

3990

"pine lakes palm coast florida"

0.568

5

2

44

"homes for sale in palm coast"

0.534

56

21

5870

"palm coast florida jobs"

0.421

4

1

38

"condos in Palm Coast"

0.400

4

1

40

"Palm Coast Condos"

0.204

8

3

313

"condominiums in Palm Coast"

0.107

4

1

149

"Palm Coast real estate"

0.002

4

1

9110

If was going to pick a target, I would pick Palm Coast realtor, assuming I was a member of the local Board of Realtors.  I would much rather have 710 competitors than 9,110.  And, look at all the low hanging fruit with zero competing web pages.  There are 15 good phrases here where she could be on page one on Google and at least 10 where she could be #1 on page one on Google.  A real estate agent only needs to sell one house to more than pay for the cost of an SEO project for a web like Pauline's web.  If she says yes, you will find her on my clients page.

I ran across a web yesterday that has some interesting software for common web marketing tasks.  Check out the Internet Marketing Tool Box: Quality Software For Your Home And Business.

July 19, 2005

I don't own any Cisco Systems equipment but if you do, you might want to check out Teksavers who purchases and sells returned & refurbished Cisco equipment.


Free voice to voice via
computer, worldwide.
Check out Skype
Free downloads for Windows and Mac

May 28, 2005

Doing something today I don't typically do enough of, working on MY website!  Best wishes for the Memorial Day holiday weekend and thanks to those who serve our country.

April 26, 2005

Our new web www.seo-optimization.com is ranking #2 on MSN Search this morning, not bad for being online 10 days?

April 16, 2005

Our new search engine optimization services web site SEO Optimization went online today.  Check it out!

March 4, 2005

VideoConferencingAdvisor.com - Categorized Video Conferencing Sites, Video Conferencing Articles, eBay Listings and News

December 20, 2004

Our work with a New Zealand web for Incept Marine Ltd. has resulted in first page rankings for a New Zealand only search engine www.linknz.co.nz.  If you are searching for New Zealand web sites and information, check them out.

October 29, 2004

A free marketing idea for you: Web Directory of Resources, including Marketing and Advertising, Free Submissions are Welcome.

August 17, 2004

SparePartsWarehouse.com is in Dayton, Ohio, one of my favorite towns!  Laptop Parts, Printer Parts, Laptop Repair  Sparepartswarehouse.com - Factory Direct, New and Used Laptop Parts/Notebook Parts, Printer Parts, PC Parts and Server Parts for Toshiba, Sony, IBM, HP, Compaq, Lexmark, Okidata and Xerox

August 11, 2004

We have swapped links with an interesting SEO competitor Search Engine Optimization Position Research utilizes search engine optimization research and technology for top search engine placement.

July 19, 2004

We are working on a UK web for www.aluminiumcraneco.com and have come across an interesting and informative web in the UK, a good information resource for all things internet related to web sites:  www.firstwebsitedesign.com Web site design and the World Wide Web: Guidance for those contemplating their first Web site with information on choosing a Web designer, domain names, Web hosts, HTML, optimization, promotion, and much more.

May 7, 2004

No excuses, just too busy right now to be blogging.  A good tip for you regarding laptop replacement screens:  check out www.screentekinc.com and www.lcds4less.com.

February 5, 2004

I am negligent, again, on postings to the BLOG but Graeme in Sweden gave me a good reason to get back at it.  Not much ice fishing in Tennessee but the boys in the far right photo have a nice perch and a walleye with another nice walleye in the near picture.  Graeme says it is was the first time he have fished for them through the ice, it's the legal size of 40 cm and weighed 850 grams.  That's about 16 inches and not quite 2 pounds to non metric Americans.  Nice job, guys!
 

December 2, 2003
Boy, have I been negligent!  No BLOG postings in over two months, too busy with work as the economy picks up.  Graeme in Sweden, a friend of friend Holger, sent me these photos to prove that there really are fish in Sweden.  Holger never sends me any pictures to I don't know if he actually catches anything.  Graeme, on the other hand, sends proof.   The arctic trout at far right look like fun and the ice is probably thick enough by now?  Let's go ice fishing.  We will have to wait until June for the pike, or "jacks" as they call them in Canada. 

September 17, 2003
What happens when you go on a wilderness fishing in British Columbia for two weeks?  All sorts of things, like not making a BLOG posting for almost a month.  My apologies.  We had a great trip: Dave and John (left) from Montana, Mike from California and Mike (right) from Ohio.  Did we catch a lot of steelhead?  No, but the fish we caught were terrific.  Personally, I went fishless.

Scenery was spectacular.  Four days of great weather followed by for days of rain from hell.  No fish caught the last four days.  No bears in camp, which was good.  Some pretty wild whitewater.  Dave's Water Strider rafts were terrific.  Visit www.waterstrider.com.  The photos speak for themselves.

The helmet cam worked well for taking whitewater video, better than I did, actually.  That's me at the far right in the yellow raingear with red life vest.  Video production will be completed by mid October, lots of tape to edit.

If you are interested, I am planning on printing some photos in high resolution limited editions.  I can send you a collection of images to preview.  I have traveled to many parts of the world.  British Columbia is undoubtedly one of the most spectacular places on the planet.

To the far right is a right place right time shot of a bald eagle flying past "Eagle Hole" on the river.  To the left is another amazing opportunity that presented itself, an almost sunset rainbow over the ridge on the far side of the river with glacier capped mountains in the background.  A photographer's luck is significantly enhanced by always having a camera in hand.

August 20, 2003
Something important to talk about:  FISHING in Africa.  A friend of my cousin, Kjell, recently went fishing in Namibia on the Zambeze for African tigerfish.  Kjell reports that they are great fun on light tackle and can weigh up to about 20 pounds.  There are also sunfish, look something like a rock bass, that weigh up to 5 pounds.

Sport fishing is beginning to catch on throughout Africa and represents a sustainable ecotourism enterprise on the continent that needs economic enterprise most of all.  I haven't been to Africa, yet, but when I go you can be sure I will be taking my fishing and video gear.  I am ready when you are.

August 19, 2003
The blackout last week did not make it to Tennessee but I made it to Michigan on Wednesday for an industrial photo and video shoot near Ann Arbor and was just getting ready to board the shuttle bus from the car rental place to the terminal at Detroit Metro when the power went out.  Long story short, I met a nice couple, Will and Erica, while standing in line for a couple of hours at the Southwest counter.  They were going to California for a long weekend.  When we found out there would be no flights for a couple of DAYS, they adopted me and took me home.  Wonderful people.  Had a great party, cooked everything in the refrigerator on the gas grill, drank some wine and I slept in my clothes on the balcony of their apartment, the coolest spot around.  Erica, the most connected woman in Detroit, found me a one way rental car and I finally made it home on Saturday evening.  Great adventure, great new friends and fun?  Yeah, why not.  We could have chosen not to have fun.  Why people do that, I don't understand.  No point being pessimistic, wouldn't work anyway.  We made lemonade out of a big lemon situation.  Now we are all anxiously awaiting the next blackout so we can have another party.  I can tell all you orphans out there, it is really nice to be adopted by Will and Erica.  Thanks a million!

This was the most serendipitous road trip in memory.  Totally by chance, I also met Fred B in Saline, Michigan, undoubtedly Michigan's most talented and creative fishing fly tier and got a terrific deal on a large bag of Michigan proven steelhead flies for the upcoming Dean River Expedition in BC.  And, I met Jay in Ann Arbor at the bar in Chili's, an avid fisherman from Ohio who wants to do a web for his instrument calibration business.  Everybody, Erica, Will, Fred and Jay all want to go fishing.  Sounds like another celebration is in order.

August 5, 2003
I have met a new friend, Iain, a friend of my cousin in Angola in southwest Africa who is the International Game Fish Association rep in Luanda.  Iain has lived in Angola for about 30 years.  At the far right is Nisa, and her husband Hakan with a Giant African Threadfin caught by Nisa on 16 pound test line after a 45 minute fight at the Rio Kwanza, on board the 'Bitchalitte'.  The fish weighed 108 pounds!!  That's Iain on the left.

At the near right is a 700 pound Blue Marlin that was caught and released last season.  The fish was not boated so the exact weight is unknown but Iain has caught enough Marlin in his day to make a pretty good estimate of the weight.  We are talking about putting together a small group tour for an Angolan fishing adventure in Africa:  Threadfin, Marlin, Tarpon, Dorado.  They are all there and waiting.  If you are interested, send me an email and I will keep you posted on our discussions as they progress.  For more information about Angola visit http://www.iaqi.com/angola/ .

August 4, 2003
Great news on the SEO front.  Over the weekend www.google.com indexed www.coastalequipment.com and we are at the moment ranking #1 on Google in our six most important word phrase searches: material handling Maine #1 out of 81,800 iterations, material handling New England #1 out of 326,000 iterations, material handling fabrication Maine #1 out of 3,850 iterations, material handling fabrication New England #1 out of 10,500 iterations, custom fabrication Maine #1 out of 11,800, and custom fabrication New England #1 out of 17,200 iterations.  This is a total out of the park home run, first I have ever had!  Read more about the SEO project process.

July 30, 2003
One of the more fun projects I have worked on recently is as web master for the Nashville, Tennessee Catfish Out of Water City Art Festival.  The festival is a collaborative project of the Cumberland River Compact, Parthenon Patrons (you know we have a full sized replica of the Greek Parthenon in Nashville?  In a lot better shape than the original.) and Nashville Greenways.  Ever hugged a fish?  That's Vera in the Gills the Cumberland River Catfish in the suit.  She's worth hugging.  Check out all the catfish here.  Great fun.

The purpose of the project is to create awareness and community involvement to help preserve the quality and quantity of water in the Cumberland River, which is the primary water source for almost 2 million people in Tennessee and Kentucky.  Greenways and open space are important to water quality and art is a great way to capture peoples' imaginations and get them motivated.  Check out the catfish.  Artists from all around Middle Tennessee have done a great job.

July 29, 2003
My cousin Ritch reported in from Luanda, Angola in southwest Africa overnight and sent along a few photos of recent fishing adventures including Ritch's really nice dorado at the near right and what looks to be an Atlantic sailfish.  Rich has been working in Angola for several years and has several years left to go so he had his boat shipped over from Texas and is fishing both fresh and salt water every chance he gets.  He advises that the local fishing is very good and that the Americans in the local sport fishery have been teaching the locals about the importance of catch and release, with a few exceptions.  Rumor has it that there was a recent catch of a 93 pound dorado, which would beat the IGFA world record by about 6 pounds.  The poor bloke who caught the fish did not know what he had, filleted him out and put him in the cooler because he was too big to go in whole.  Oops.  Ah well, who wants a world record?  You can always brag about eating one - just don't mount the results on the wall.

July 28, 2003
Waiting on new webs to be found by search engines is a trying past time.  And working to move up in rankings if you screwed up and did it wrong the first time is even worse.  Hey, should have called us!  We were contacted recently by Steve P, owner of  www.priorityelectronics.com  regarding helping to improve his already good rankings, especially on Google.  If you search at Google for "laptop batteries" Priority Electronics is now #1 at the top of the first page in a target word niche with over 366,000 iterations.  Steve says, "I improved my keyword density for the words important to our web. I also got more links pointing to our site. And, as recommended by Ron Castle Webs, I modified the title on my homepage. I think that the combination of these things helped us become #1."  Outstanding work.  Steve has decided to become a sponsor of our Dean River Expedition and has offered us some absolutely dynamite prices on enough batteries to run 3 cameras for 8 days in the wilderness.  Thanks, Steve!  Do yourself a favor, if you are looking for a really great deal on laptop batteries, hard drives, laptop replacement components and parts, contact www.priorityelectronics.com first.  You will be glad you did.

July 26, 2003
Google's new Toolbar Beta 2.0 for Internet Explorer has some neat features.  One is a pop-up blocker that works.  The other is an auto fill feature that will add your name, address, etc. to an online form with a button click.  If you fill out a lot of forms online, use eBay, etc. this feature will save you a lot of keystrokes.  It's free.  Check it out at http://toolbar.google.com/ .  Ecommerce work is complete for www.cumberlandrivercompact.org.  Visit their page and make a donation.  The Cumberland River is the primary water source for 1.2 million people in Tennessee and Kentucky and the Compact is working hard to make sure it stays clean and plentiful.  They deserve your support.  Great trout fishing on the upper Cumberland around Burkesville, Kentucky.  BIG browns.

July 25, 2003 (too early in the morning)
The last two weeks have gone like a flash, or maybe I should say faster than a Steelhead?  Last night talked to Dave Inks up in Montana of www.waterstrider.com.  He is working on a new book on the history and utility of "kickboats", the little known term used to describe one man white water fishing rafts, of which the Water Strider is king, my opinion.  Kickboat is a lousy keyword, by the way if you are into SEO, but if you search for kickboat on Google Dave is Numero Uno.  So are his boats.  The photo at the right was taken July 24 and that is ole Dave running the chutes and rapids on Montana's Blackfoot River.  Looks like Class 3 water to me.  We are getting ready for the Dean River in BC, as previously mentioned below.  Got my gear list together and made my final video equipment purchases yesterday.  Back to business, have been working on two NEW webs the past couple of weeks: Coastal Equipment Corporation up in Maine and an ecommerce site, Checkmate Marketing for Moe in New Hampshire and Bob in Rhode Island.  You have got to check out Checkmate's Loc-Lite® LED flashlights.  These are the coolest LED light.  Order some.  We are going to take Loc-Lite® on the Dean expedition and I will report back with photos.  Also last week added ecommerce donation capability to the Tennessee Parks & Greenways Foundation web and am going to do so for the Cumberland River Compact and the Friends of South Cumberland State Recreation Area, Inc.  Nonprofits are on hard times like many of the rest of us.  Support your causes.  The coffee is ready and the keyboard is warmed up.  Gonna be a busy Friday.

July 13, 2003
Over the weekend, the Elk River was the test site for Helmet Cam and underwater video camera testing during a 10 mile canoe trip on Saturday.  The Helmet Cam works perfectly and withstood destructive testing when I hit myself in the camera with my paddle handle.  It is scary as hell taking a perfectly good $900 camera and sticking it under water.  Everything works according to plan.  If you have been receiving 404 file not found errors on this web site, or even if you haven't, you should check out my new 404 page.

July 8, 2003
Helmet Cam Man!  Don't confuse this with the cheap imitation version and low morals of that guy on the Playboy channel.  This is a REAL whitewater helmet with a REAL JVC palm sized DV recorder securely mounted on top on a tripod type screw with the bolt NOT penetrating my skull.

Why?  To take video on the Dean River in British Columbia while running the rapids in a one man raft made by Montana's Dave Inks of www.waterstrider.com fame.

Why?  To produce a video for Dave and one to sell to fly fishing enthusiasts.  This may be a new vocation - surrogate fisherman.  Travel all over the world catching big fish and making videos of same for those unfortunates who are working too hard, don't have enough vacation, wives and girlfriends won't let them go.  Interestingly, women fly fishers don't have these problems.  Only men.  Jane W in Nashville spends all summer guiding in the Wind River Basin. 

My "friends" have said things like geek, weirdo, nerd, half brain, etc., and that was BEFORE I got my helmet cam.  Both of them are creeps, my friends that is. What do they know?  Wonder if this will attract any of those Bunny types?

June 28, 2003
I am trying not to be as dumb as the average American when it comes to vacation time.  When not creating or consulting you can find me fly fishing for BIG fish, last year in Alaska (see bottom of the page here for an unretouched photo of me with one of many big salmon).  We caught all the fish we wanted to catch every day for a week.  This year it is an 8 day wilderness float trip on the Dean River in British Columbia with Dave Inks from Montana of www.waterstrider.com to catch the world's mightiest steelhead sea run rainbow trout and hopefully a few big cutthroats thrown in for good measure and running the river in Dave's one man white water fishing rafts.  A broadcast quality video infomercial for Dave is part of the deal, and an hour long DVD production on the experience of the Dean will be in the making by the end of 2003.  Let me know if you are interested in a copy, will be on line in time for Christmas.  I also have a rough 15 minute video of salmon fishing central Alaska in the Susitna River basin near Talkeetna.  Tell Heather Zimmerman at the Talkeetna Hostel hello if you are up there.  I nicknamed her "Sled Dog Woman".  She mushes dogs in the winter for a living.  Her hostel is a great place to stay and cheap.
<Photo of Dave Inks on the Dean with one of his smaller steelhead.  By the way, this is catch and release.  We are steelhead exercise trainers.  We don't eat them.

 


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